High-End Residential Furniture Showroom

项目挑战

Fiera Milano Rho enforces strict safety guidelines. The client demanded seamless, painted drywall partitions (up to 4.5m tall) to represent premium living rooms, which required a high-stability structural frame and flawless paint finish under tight assembly times.

解决方案

Our engineering team created a reinforced timber-frame support structure. We shipped custom pre-routed MDF wall sections from Istanbul, assembled them quickly on-site, and utilized a specialized drywall team for joint-filling and matte painting. We installed track lighting with high-CRI spots.

项目成果

The stand felt like a permanent luxury showroom. The high-CRI lighting perfectly highlighted the textures of the fabrics and wood veneers. The booth was fully completed 18 hours before the show opened.

Project Gallery